GENIUS NUTRITION

Fueling performance through social media

PROBLEM

Genius Nutrition, a sports supplement brand, faced the challenge of standing out in a crowded market while driving awareness for its new isotonic supplement through a fast-turnaround influencer campaign with James Reynolds.

Bodybuilder with a tub of sport supplement

SOLUTION

We developed a vibrant, performance-led social media rollout designed to showcase the benefits of Genius Nutrition’s new isotonic supplement. The campaign combined high-energy photography and a dynamic Instagram Reel featuring influencer James Reynolds, capturing real training moments and authentic product use.

To maximise reach and engagement, content was strategically scheduled for early mornings (6–8am) and early evenings (5–7pm)—key windows when fitness audiences are most active. Search optimisation was built into captions and hashtags using targeted keywords such as isotonic supplement, sports hydration, workout recovery, electrolyte balance, endurance fuel, and performance nutrition.

By blending visually striking content with influencer credibility and SEO-driven discoverability, we created a campaign that boosted product awareness, encouraged engagement, and strengthened Genius Nutrition’s presence within the sports supplement space.