DUNLAING WATCHES
Building Results That Stand the Test of Time
PROBLEM
The watch brand faced challenges standing out in a crowded market and connecting with its target audience of style-conscious consumers. Additionally, the brand lacked a strong social media presence and a modern, up-to-date website.
SOLUTION
Auteur Studios developed a vibrant and inspiring social media presence that highlighted the quality and craftsmanship of Dunlaing Watches. The campaign combined professional photography, Instagram Reels featuring influencers and lifestyle content, and the relaunch of the brand’s website, creating a cohesive and engaging digital presence.
To ensure consistent visibility and engagement, we implemented a strategic content calendar, recommending optimal posting times—weekday mornings (7–9am) and evenings (6–8pm)—and scheduling seasonal campaigns for Christmas, Valentine’s Day, and other key dates throughout the year.
All content was optimised with SEO-focused keywords and hashtags such as luxury watches, handcrafted timepieces, premium watch brands, menswear accessories, and designer watches, boosting discoverability and search performance.
By combining high-quality content production, influencer collaborations, a structured posting strategy, seasonal campaigns, and a refreshed website, we built a strong, loyal online community while enabling Dunlaing Watches to maintain consistent, engaging, and on-brand communication across all channels.
